Step 1: Basics
Set up the foundation of your project. This information appears prominently on your project page and in search results.
Project Title
RequiredThe main name of your project that appears everywhere. Keep it clear, memorable, and descriptive.
Aim for 5-10 words. Avoid generic titles. Include keywords backers might search for.
Subtitle/Tagline
OptionalA short phrase that expands on your title. Appears below your title on the project page.
Highlight what makes your project unique or clarify the type of project.
Category
RequiredSelect the category that best fits your project. Helps backers discover your project.
Choose the most specific category available for better visibility.
Location
RequiredWhere you (the creator) are based. Used for tax purposes and backer expectations.
Be accurate - affects shipping calculations.
Project Image
RequiredThe main image representing your project. First thing backers see.
Use high-quality image (1024x576px minimum). Show your product clearly.
Project Video
OptionalAn embedded video (YouTube/Vimeo) introducing your project. Significantly increases success.
Keep under 3 minutes. Show yourself, your passion, and your product.
Funding Goal
RequiredMinimum amount needed to bring your project to life. All-or-nothing.
Calculate actual costs (production, shipping, fees, taxes). Be realistic.
Campaign Duration
RequiredChoose fixed days (1-60) or specific end date for your campaign.
30 days is the sweet spot. Shorter campaigns create urgency.
Target Launch Date
OptionalWhen you plan to launch. Helps with pre-launch marketing.
Give yourself time to build an audience. Tuesdays and Wednesdays perform best.